Troy Reichert

A sales and marketing executive with over thirty years of senior management experience, Troy Reichert enjoys encouraging people and collaborating creatively to solve problems. Specializing in sales, marketing, and transition management, he grasps the delicate balance between people and processes and the impact of change on organizations, cultures, and individuals. As a passionate educator and creative disrupter, he serves a diverse client base in healthcare, aiming to revolutionize the healthcare system by championing free market healthcare, fair pricing, and choice for employers, employees, and individuals. Troy is a seasoned leader and public speaker. For over 30 years, he has engaged in change management, authored books on healthcare strategies, and received the GAMA Leadership Award multiple times. Beyond his professional life, Troy volunteers with Junior Achievement, coaches youth sports, and enjoys the outdoors, photography, and writing, alongside his wife, children, and grandchildren.

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