We built this mess. The healthcare buying experience is broken, and we let it happen. We created friction between buyers and sellers, made it harder for people to connect, and allowed fake reviews to flourish. We chose complexity over clarity. We pushed buyers to the brink of exhaustion with outdated processes and overloaded them with noise.

We thought we were helping — that more automation, more tools, more data would bring buyers closer to the solutions they need. Instead, we’ve done the opposite. We’ve clouded the process with artificial friction, where neither buyers nor sellers can see clearly. Fake online reviews pollute the landscape. Trust has been eroded, and buyers now question every recommendation.

The healthcare industry relies on precision, trust, and real connections. But what we have today are broken systems, flooded inboxes, and disillusioned buyers. Instead of fostering meaningful partnerships, we’ve created a marketplace where companies compete not on value, but on who can shout the loudest.

It’s time to take responsibility. The healthcare ecosystem is not about transactions, it’s about relationships — between people who are working towards better outcomes for patients. Yet, we’ve created a transactional environment that strips away the humanity of healthcare, leaving buyers frustrated and sellers unseen.

We let fake reviews thrive, leaving buyers unable to separate truth from noise. We turned the buyer's journey into a guessing game, where decision-makers are forced to navigate misinformation and endless sales pitches. The result? A marketplace that is more about manipulation than connection.

Enough is enough.

We’re here to fix it. To remove the friction. To help buyers and sellers connect without the barriers that have kept them apart. To create a space where trust is built on real experiences, not inflated reviews. Where the value of a solution is evident from the start, and where healthcare buyers feel empowered to make informed, confident decisions.

We’re on a mission to bring back clarity, to rebuild trust, and to reshape the healthcare buying experience into something better. No more fake reviews. No more broken systems. No more friction. Just real connections between buyers and sellers — built on trust, transparency, and a shared vision of improving healthcare for everyone.

It’s time to get back to what matters.

Real people. Real connections. Real outcomes.

Let’s fix the healthcare buying experience. Together.,

Our Operating Principles