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Leadership

Care to CEO

About the show.

The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree. This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.

About the host.

Crystal Smith — Healthcare Entrepreneur. Crystal Smith knows what it means to start at the bottom — and rise. A lifelong caregiver, former CNA, childcare owner, and now founder of a successful healthcare agency and elected City Councilwoman, Crystal built her businesses with hustle, heart, and a relentless belief in creating opportunities for herself and… Read the full profile →

Featured episodes.

3 hand-picked videos
Featured video 1
(coming soon)
Featured video 2
(coming soon)
Featured video 3
(coming soon)

Latest episodes.

newest first
Ep 9 · Jul 15, 2026 · 26 min

Turning Home Care Challenges Into Opportunities During the Federal Medicaid Moratorium

Welcome back to Care to CEO! In this episode, we’re diving into one of the biggest regulatory shake-ups the home health industry has seen in years: a nationwide moratorium impacting new Medicaid enrollments for home health and hospice agencies. If you’re an…

Ep 8 · Jul 2, 2026 · 33 min

The Power of Showing Up: Mindset Shifts for First-Generation Entrepreneurs

Welcome back to Care to CEO! In this inspiring episode, we sit down with Crystal Smith, founder, business consultant, author, and now business broker, whose journey from caregiver and single mother to industry trailblazer is nothing short of remarkable.…

Ep 7 · Jun 8, 2026 · 32 min

Evolving Healthcare: Avoiding Burnout and Building Sustainable Growth in Home Care

The conversation focused on the evolving landscape of healthcare entrepreneurship and the new challenges facing founders today. Growth in the industry now demands more than just vision and dedication; it requires robust systems, operational maturity, and…

Ep 6 · May 13, 2026 · 28 min

Building Strong Backend Systems for Sustainable Service Business Growth

Welcome back to Care to CEO! In this episode, we dig into one of the least glamorous but most vital aspects of scaling a business: building a rock-solid backend infrastructure. Crystal Smith pulls back the curtain on what really goes on behind the scenes as…

Ep 5 · Apr 16, 2026 · 33 min

Home Care Is Just the Beginning: Expanding Your Business Beyond the Basics

Welcome back to Care to CEO, the podcast where we break down what it really takes to build, grow, and scale a care-based business from the ground up. In today’s episode, we’re challenging everything you think you know about home care. Home care isn’t the end…

Ep 4 · Mar 25, 2026 · 23 min

Building Systems That Let Service Businesses Thrive Beyond the Founder

Welcome back to another episode of Care to CEO, the podcast where we dig deep into what it truly takes to scale a service-based business while staying true to your mission and values. In today’s episode, host Crystal Smith tackles one of the toughest…

Ep 3 · Mar 12, 2026 · 22 min

Leading Under Pressure: How Home Care Bosses Handle Underrated and Overlooked Roles

Welcome back to Care to CEO! In this episode, host Crystal Smith is joined by her business partner, Latanya Billings, a seasoned business consultant, and her sister Gracie Dillard, who serves as operations manager. Together, they pull back the curtain on…

Ep 2 · Feb 28, 2026 · 45 min

Earned Authority: How Crystal Smith Leads Her Business, Family, and Community

Welcome back to Season 2 of “Care to CEO”! This season is all about earned leadership, integration, and transformation, and Crystal Smith’s journey is a masterclass in building, scaling, and leading a care-based business from the ground up. She is a…

Ep 1 · Feb 11, 2026 · 30 min

Why Letting Go Is the Key to Service Business Growth

Welcome to Season 2 of Care to CEO! In this episode, Crystal Smith, CEO and former city councilwoman, kicks off the season with an honest conversation about the essential shift every service-based founder needs to make: stepping out of the weeds and…

Ep 13 · Jan 14, 2026 · 30 min

Real Estate Power Moves for Care Business Owners: Avoiding Pitfalls and Building Wealth

Welcome back to Care to CEO! In this powerful season finale, Crystal Smith dives into one of the most critical and challenging aspects of running a care-based business: real estate. Whether you’re just starting out or looking to expand, this episode is…

Ep 12 · Dec 18, 2025 · 30 min

Building a Healthcare Empire Together: Marriage, Entrepreneurship, and Lessons from Care to CEO

Welcome to episode 12 of Care to CEO! In this heartfelt and inspiring episode, Crystal Smith and her husband, Ryan Smith, pull back the curtain on what it's really like to build a healthcare business and a life together as a married couple. The duo dives…

Ep 11 · Dec 9, 2025 · 1 hr 4 min

Real Mentorship Revealed: Building Legacy and Confidence in the Home Care Business

Welcome back to Care to CEO, the show where real-life experiences transform into ownership, leadership, and lasting legacy. In today’s episode, host Crystal Smith, an entrepreneur, mentor, and advocate for breaking down barriers in the care industry, dives…

More from the network.

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